A Quarter-Century Legacy
Great Place to Work™ began with an unexpected discovery. In 1981 a New York editor asked two business journalists – Robert Levering and Milton Moskowitz – to write a book called The 100 Best Companies to Work for in America. Though the pair were skeptical they could find 100 companies that would qualify, they agreed, starting a journey that would lead to more than 25 years of researching, recognising, and building great workplaces.
What was the core insight uncovered by the pair’s extensive research? It was that the key to creating a great workplace was not a prescriptive set of employee benefits, programmes and practices, but the building of high-quality relationships in the workplace — relationships characterised by trust, pride, and camaraderie. These relationships weren’t a “soft” activity, but key drivers that help improve an organisation’s business performance. The role of trust in the workplace became core not only for that first, pioneering 1984 book, but its 1988 sequel, A Great Place to Work: What makes some employers so good - and most so bad.
These insights led to the founding of Great Place to Work Institute. Business leaders around the world adopted the Institute’s models and methodology as a valuable way to measure and create great workplaces. In 1997, FORTUNE (in the United States) and Exame (in Brazil) partnered with the Institute’s research arm to produce the world’s first 100 Best Companies to Work For workplace rankings. Great Place to Work gradually opened doors in 45 countries around the world with more growth slated in the coming years.
Great Place to Work™ in the United Arab Emirates
Great Place to Work entered the Middle East market in 2010 with the launch of its office in the United Arab Emirates. Based in Dubai, Great Place to Work in the UAE is licensed by the Best Companies Group, FZ LLC located in Dubai Knowledge Village. Great Place to Work produced its first UAE list in January 2011 with Gulf Business Magazine, and is working to broaden its presence in the market through the Top Companies to Work for list process, organisational assessment, training, conferences and related consulting services. The objective of Great Place to Work in the UAE is to foster both a national and regional conversation about quality and excellence in the workplace, and enhance the profile of the UAE and the Middle East countries in the world market.
Great Place to Work™ Today
Today, Great Place to Work Institute partners with many of the most successful and innovative businesses around the world to create, study, and recognise great workplaces. During the course of a typical year, Great Place to Work works with more than 5,500 organisations, representing over 10 million employees. These partnerships continually build our unique expertise, including our multi-industry workplace culture benchmarking and best practice databases. Our premiere Best Companies lists are published or distributed by market-leading news media around the world, to an audience of more than 25 million readers. The combination of this direct advisory work and media coverage is all core to how we create a better society by helping companies transform their workplaces.
We welcome you to contact us for more information and to find out how to create your great workplace.